Social Media Managment/Digital Marketing at Hop software

• Managed and executed social media posts, aligning with market trends and business goals.

• Oversaw social media accounts for three clients, tracking time spent on tasks and delivering detailed engagement and reach reports, including ROI analysis.

• Enhanced social media management processes by introducing a new scheduling platform, training team members, and optimising approval workflows.

• Volunteered to plan and execute the 2022 Q4 campaign, creating client testimonial videos that highlighted the positive impact of the software. (See here)

• Utilised videography skills to set up consistent lighting and edited videos using Adobe Creative Suite (Premiere Pro and After Effects).

• Implemented efficient approval processes and software for management use, resulting in highly successful social media advertisements.

• Collaborated closely with clients to align social media content with target audience preferences. Worked in tandem with the marketing team to integrate sales strategy seamlessly into the marketing journey.

Achievements:

• Achieved outstanding performance in social media advertising, surpassing previous benchmarks.

• Transitioned from solely Social Media Manager tasks to Brand Manager and Digital Marketing Executive tasks, taking on expanded responsibilities.

• Successfully managed clients, improving their digital presence and marketing strategies.

• Acquired new skills in paid social media execution, advanced audience targeting, and SEO.

• Contributed to elevating the company's social media and digital marketing efforts, emphasising the importance of brand equity and ROI.